branding, drug naming, online pharmaceutical marketing, designing trade names, name discovery expert

Pharmaceuticals generally have three different names. The chemical name is the chemical formula for the drug. This name is often lengthy and complicated, and understood only be scientists and pharmacists, as it is descriptive of the chemical compound of the pharmaceutical formulation.

The generic or official name is a shorter, less complicated name that is used in identifying the drug for legal and scientific purposes. The generic name becomes public property after 17 years of use by the original manufacturer. Any drug manufacturer can use it thereafter. There is only one generic name for a specific drug.

The brand name or trade name is the private property of the individual drug manufacturer, and no competitor can use it. Brand names can be identified by having the superscript ™ or ® after or before the name. This indicates that this is a registered trade name. Most drugs have several brand names, because each manufacturer gives the drug a specific name that unique to that particular pharmaceutical company.

Branding Pharmacists are consultants who are also registered pharmacists. They are responsible for developing unique, easily identifiable and recognizable names for new drugs. Naming a drug is one of the most important aspects of drug marketing and can make the difference between a drug being a blockbuster or an "also-ran". A great trade name is worth millions of dollars in sales each year to the pharmaceutical company -especially when the difference in therapeutic benefit is negligible. An unique trade name is also the difference between life and death of patients, as a similar sounding brand name is easily confused by doctors, pharmacists, and patients, and could result in the wrong medication being given or taken mistakenly.

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BRANDING AND DRUG NAME DEVELOPMENT PHARMACY JOBS AND LINKS FOR TRADEMARK, BRANDING, AND MARKETING PHARMACISTS